Overcome The Fear Of Prospecting.

Prospecting for your business is one of the most important aspects for you to be successful on line. Some folks find this to be an obstacle that is hard to overcome. Today I’ll share with you some ideas for overcoming your fears of being on the phone with a prospect.

They Are Just Like You.

The first thing you must have in your mind is that the person on the other end of the line is no different than you. Remember they came looking for you and what you are offering. Whether you got that number from a lead capture page or a flier you may have put up or drop cards or whatever method you use for lead capture; always remember that the person you are calling has given you their phone number because they would like more information about your offer. Also remember that at one time you were in the same spot they are in now, you knew that there was another way. You were looking for the right person with the right organization to show you the way.

Relax And Be Yourself.

Your prospect is looking for someone to show them how they can do what it is that you do; so tell them. But just be yourself when doing so. Don’t ever try to be something you are not. The fastest way to get a prospect to run from you is to try to be something you are not, If you are not up front with who you are and what you do, you will be found out. If you are for real and you’re branding yourself on line ,who you are will show through and your prospects will see the value that you bring to the table. Just be yourself and build the relationship on a level that is comfortable for both you and your prospect. When you build that kind of  relationship you will see that talking to your prospect is really no different than talking to your friend or anyone for that matter.

Lead Don’t Sell.

No one likes to be sold to but everyone likes to buy things. With that in mind lead your conversation to the next step in your system, your call to action. You should be using some type of a sales funnel for your offer. If you don’t ,a later post here will explain what that can do for your business. Being the leader that someone is looking for means being able to relate information at the same time as guiding your lead to the next step in your funnel wheather it be some type of an application form or maybe you have an ebook offer that will guide them through to your sales page or what have you. At any rate you must be able to lead to that next step. Let them know what to expect when they take that step as well. If your offer is going to solve some sort of problem explain the solution with your conversation. People will always move from unknown into the known. By letting someone know what to expect next you are relieving them of wondering just what happens in the next step.

In a later post I will explain more about sales funnels and how they work, so keep coming back for up dates and marketing tips from Ed Yaw.

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